Three Essential Social Media Tips for Attorneys, CPAs, and Other Professionals

Are you using social media for your business development? If not, you should be. Social media doesn’t replace your business development and networking efforts; it simply gives you more opportunities to connect with others. And best of all, you can do it quickly from your phone when you’re away from the office. Here are three easy social media tips you can apply today to keep in better touch with clients and colleagues.

Note: the links in the following tips take you to additional content on LinkedIn for help with the tips mentioned. Use the Help feature in Twitter and Facebook for help with those applications.

Follow and Connect with Businesses and Individuals

1. Follow your clients and connect with client contacts. Once you’ve followed and/or connected with a client or individual, his or her content will appear on your LinkedIn feed. You can then easily like, comment and/or reshare your clients’ content going forward. If you’re unclear on whether to follow or connect, see LinkedIn’s article on the differences between the two.

“You can ask someone to join your professional network by sending them an invitation to connect. If they accept your invitation, they’ll become a 1st-degree connection. We recommend only inviting people you know and trust because 1st-degree connections are given access to any information you’ve displayed on your profile. Building your network is a great way to stay in touch with alumni, colleagues, and recruiters, as well as connect you with new, professional opportunities.”
LinkedIn

Celebrate Your Contacts’ Successes

2. Celebrate your clients. If a client has a milestone like an anniversary, a ground-breaking or good press, offer your congratulations on social media. Don’t forget to tag your client and your client contact.

Share Your Employer and Colleagues’ Content

3. Follow and share your firm’s content. If you work with others, be sure to share their content and like their posts.

Starting with these three easy social media tips will help you get more comfortable with interacting on social media, whether it’s LinkedIn, Twitter or Facebook or all three. In the coming weeks, I’ll be sharing additional social media ideas for professionals. Sign up to subscribe to all the tips.